Accompanying programme

GAME ZONE

360° Video Corner - put yourself in the middle of the action. Video Corner 360° records the scene from all angles, shoots videos (boomerangs, gifs) that guests email and share on social media.

Interactive table - VIP activity suitable for any event. The interactive touch table, otherwise known as the MEGA TABLET, offers a variety of party games for 1-4 players.

Game Zone - a unique collection of wooden games used for fun, competitions and active recreation! Games focused on logic, patience, accuracy. Great price x performance x serviceability ratio. Advantage of high capacity of involved players.

Light game - ninja - Popular light catching game for 2 players/teams in a very flexible form. Cones can be positioned arbitrarily in the space. Unlike other "light catchers" this game does not need a connection to electricity, the whole device is battery operated.

Tabletop Light Catcher - A popular observation game for 2 players who must catch as many lights as possible in 1 minute. After 1 minute you will immediately find out who won the duel. The best results can be written down and counted towards a possible competition, for example for "Best Light Catcher". The game is fast and often used at events.

You can visit the game zone at Masaryk Square from 11:00 to 19:00.

FAMILY ZONE WITH MOZAIKA

The family trail "PUPPET STYLES COME TO LIFE" invites young and old visitors to the Beer Festival for a fun adventure! The challenge is to find the hidden letters and make the name of one of the characters from the returnable cup as quickly as possible.

With the help of a map, participants will discover six key places around the Nový Jičín square where the necessary letters for the riddle are waiting for them. After successfully solving the puzzle, they will head to the finishing station, where an interactive zone with the theme of crucible characters is prepared. The trail also includes a competition section with questions that can be retrieved using a QR code.

You can also look forward to a mobile children's corner and face painting. 

You can visit the Mozaika Family Centre's play area at Masaryk Square from 11:00 am to 7:00 pm. 

Vote for the BEST BEER of the festival!

Cast your vote for your favorite brewery and help us find the beer that reigns supreme at this year's Beer Fest!

The voting poll is on-site - look for the QR code next to each brewery! Every voter will automatically be entered into a drawing for the grand prize. The prize for the winner - a voucher for accommodation at Dvůr pod starýma horama Winery for two people!

Voting closes at 8pm - the beer winner and voucher winner will be announced on stage at 10pm!

THE PARK CHALLENGE

Eaters, beware! This year's Beer Festival must not miss the hot dog eating contest on time!

The hot dogs will be supplied by the establishment "Párek v rohlíku U Marušky". This stall, located on Masaryk Square, is a true legend among the stalls in Nový Jičín. It has specialised in the preparation of hot dogs for more than 40 years.
It was founded by Mrs. Marie Seibertová, who was the first to sell hot dogs in Nový Jičín. Today it is run by Ivana Čípová, who maintains the home atmosphere and high quality that customers have come to expect.

Eaters will compare their strengths at 16:30 in front of the main stage!

The competition is open to 10 men and 10 women who will compete at the same time on the main stage.
One woman and one man who eats the most hot dogs in 4 minutes wins.

The competition is open to persons over 18 years of age.

A RIGHTEOUS RIDE

Take the historical bus "Bobík "Karosa ŠL-11 along the traces of the brewing history of Nový Jičín.Go in style on a thematic ride through the town in a historical bus, you will pass places connected with the rich brewing history of Nový Jičín.

You will discover :

where the town brewery and the Kudielka brewery (now the Bocheta complex, which you will visit) used to stand,
where Emperor Joseph II slept,
what secrets are hidden in the legendary Hotel Praha,
and much more...

Start of rides: 11:00, then 12:00, 13:00,
Break: 14:00-15:00
Next rides: 15:00, 16:00, 17:00, 18:00
Ride length: approx. 50 minutes
Meeting point: in front of the Visitor Centre - Laudon House, Masaryk Square 45/29
Departure: bus stop at ul. Tyršova Street (only for boarding and alighting)

Reservation:

on the day of the event at the TIC reception in the Visitor Centre
at the TIC reception you will receive a coupon to hand to the guide

Safety and organizational information:

The capacity of the car is a maximum of 35 people - early booking is recommended.
The vehicle is not wheelchair accessible - the ride is not suitable for people with reduced mobility.
Not suitable for children under 6 years old.
Children under age 6 - not allowed on the bus.
Visitors are obliged to follow the instructions of the organizers and guides.
Entry to the ride is at your own risk.
Boarding and disembarking is only possible at the designated place and accompanied by the organizer.
In case of late arrival, boarding may not be possible for organizational reasons.
Interpretation only in Czech language.

BEER STREET NEAR THE RADEGASTOVNA

The Nový Jičín 2025 Beer Festival will kick off on Friday 20 June with an unofficial music pre-show and beer atmosphere right on Beer Street near Radegastovna!

From 17:30 to 21:30 you will be entertained by the rock-folk-pop band Švestka from Nový Jičín, who will play well-known cover versions of Czech and Slovak hits. Come and sit, sing and whet your appetite!

Friday 20 June from 17:00 to 22:00 and Saturday 21 June from 11:00 to 24:00.

What to look forward to?

Beer specials tasting
Craft and branded beers
Beer and non-alcohol sales
Tasty refreshments
Friendly atmosphere and outdoor seating

Beer tapping school

Saturday 21.6.
The beer tapping school will take place at 13:30, 15:00 and 16:30.
Beer tapping school under the guidance of master tappers:
- Pavol Kravec
- Adam Odnoha
You will learn how to properly tap the lager, shandy and milk - and of course taste it!

In the outdoor stalls, payment will only be possible in cash.

WINE ALLEY BY THE PLUG

This year, for the first time, we are connecting beer festivals with wine. A new outdoor zone with wine, music and grilled specialties will be set up at the Vinotéka U Špuntu from 15:00 to 24:00.

You can look forward to:

Three Moravian winemakers
Wine tasting of all colours
A dulcimer band from 16:00
Grilled goodies from Špuntu
GREPOLL - a refreshing mix of wine and beer
Seating provided outside and inside the wine shop.

Chill zone at the Beer Festival

Laudon Courtyard | all day

Come and relax in the relaxing chill zone with sun loungers, summer atmosphere and refreshing drinks - whether you fancy an alcoholic or non-alcoholic option.
Try hookahs with different tobacco flavours - they'll be ready for you to test.
There will also be a photo booth, the popular cornhole game and light refreshments.

Stop by during the day, recharge your batteries and enjoy relaxing right in the middle of the action!

ORAVA MUSEUM

The Orava Museum brings an original programme to the Beer Festival, which will delight especially the youngest visitors. They can look forward to meeting the King and Princess of Orava Castle, a period royal throne and themed activities that will draw children into a fairy-tale world.

The Orava Museum can be found on Masaryk Square throughout the day from 11:00 to 19:00.

HAUNTED CELLAR

Experience the Trail of Courage, tuned especially for the day of the Beer Festival! A thrilling story will take you through the cool corridors of the Town Hall cellar, where live actors and audiovisual effects will leave no one cold. Choose between a route for children or a route for the brave!

BEER BOWLER

The Beer Puppeteer is an original form of entertainment ideal for events associated with beer, fun and light competition. This unusual programme will attract all visitors and is not just about drinking a quick beer. The main aim is to demonstrate skill and patience in controlling the puppeteer, which can be easy for some and quite challenging for others.

The activity offers the opportunity to hold competitions or try it out individually, with either alcoholic or non-alcoholic beer, coke or raspberry cordial. The important thing is that it is all about the fun and experience that this program brings. You can try out the beer puppeteer in the Masaryk square from 11:00 am to 7:00 pm. 