Previous years
Beer Harvest 2025 (XI. year)
Beer as a Czech treasure: Nový Jičín hosted the 11th year of the popular Pivobraní Nový Jičín festival
For the eleventh time, Masaryk Square in Nový Jičín was transformed into a paradise for lovers of the golden beverage. The traditional Beer Festival, which took place on Saturday 21 June, attracted thousands of visitors from near and far. The event was created to celebrate Czech beer culture, to support craft microbreweries and to remind that beer is one of the greatest treasures of Czech tradition. Plans are already underway for the next edition of Pivobraní, which will take place on 20 June 2026.
The festival is also a place of intergenerational meeting, where whole families, friends and foreign guests come. Thanks to cross-border cooperation with partner breweries from Italy, Belgium and tourist destinations in Slovakia, the event is gaining a European dimension. This year the festival has brought several innovations. For the first time, the programme was extended to Friday evening, when the newly created Beer Street offered the first beer tastings to the rhythm of well-known hits performed by the local band Švestka.
The main festival Saturday offered visitors a rich experience. Over 130 beers from 30 regional microbreweries and guests from Belgium and Italy filled the pints of beer lovers. However, wine lovers also came into their own when they visited the Wine Street U Špuntu. A new feature was the voting competition for the most delicious beer of the festival. Visitors could vote via a QR code or a printed form. The winner was the light lager Velryba from the DEJF brewery, which received the most votes.
There was also the popular sausage challenge, where competitors measured their stomachs and speed. In the men's category, Jaroslav Němec won, eating 7 sausages in 2 minutes and 8 seconds. In the women's category the best was Vendula Kotrsová, who ate 4 sausages in 4 minutes, i.e. within the time limit.
The Royal Beer Darts Competition had a record turnout this year - 78 men, 45 women and 19 registered players. Outside of the competition, five children and professional player Dominik Moravcik also joined in and wowed onlookers with his performance. The winner among men was Lukáš Indrák, while Denisa Horáková dominated among women.
The music programme was one of the highlights of the day. The British legend Slade performed on the main stage, dancing the whole square with his hits. Hungarian band Piknik Park, Europe's best Linkin Park tribute band, brought strong rock energy. The Czech music scene was represented by the popular band Lake Malawi, whose modern pop underscored the festival atmosphere. There was also support from the local music scene, whose energy delighted visitors and enhanced the friendly atmosphere of the festival.
Pivobraní 2025 confirmed its position as one of the most important beer festivals in the region not only with its offer, but also with its professional organisation, relaxed atmosphere and respect for the Czech beer tradition.
You can find an overview of Lenka Malinova's photos here.
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Beer Harvest 2024 (X. year)
Over 130 types of beer from 30 craft breweries from the Czech Republic and abroad, a rich cultural programme including a concert by a world-famous rock legend and thousands of satisfied visitors who drank 20,000 litres of the golden beverage - this was the 10th anniversary edition of the Pivobraní festival, which took place on 21 and 22 June in Nový Jičín.
For the first time, the festival was spread over two days and offered people great entertainment and enjoyment of the honest work of our and foreign brewers. Each brewery presented 3 to 5 types of beer and beer specials. The tasting of the frothy beverage was suitably complemented by a wide selection of domestic and foreign gastronomy. The slogan "Hospitality to the full", which was used for the returnable drink cups, was fulfilled.
Not only Masaryk Square, but also the entire historic centre of the town was alive with beer. Gastronomic, gaming and relaxation zones also grew up in the Laudon Courtyard, in the area in front of Žerotín Castle and in the adjacent streets. The most anticipated cultural event of the festival was the concert of the legendary Scottish band Nazareth, which prepared an unforgettable experience especially for rock fans. Visitors also enjoyed performances by regional bands and the better-known groups Čechomor and Mydy, as well as the Italian funk band Ridillo.
The accompanying programme was equally attractive. A great response was met with the right-wing rides through the city in a historic bus. The cellars of the former brewery in the Bocheta district were exceptionally open to those interested, and the owner himself gave them a guided tour. The hot dog eating contest turned into a thrilling spectacle, and the darts throwing contest even produced record-breaking performances. The new mascot of the festival - Pivák - also had a successful premiere and willingly took photos with his fans.
After last year's failure, the late evening bus service from Nový Jičín to the surrounding towns and villages worked reliably this time. Visitors will thus remember this year's Beer Festival as an event in which they had a good time and enjoyed pleasant hospitality across generations.
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Beer Harvest 2023 (IX. year)
Over twenty thousand visitors enjoyed the traditional festival of golden beverage called Pivobraní, which took place on Saturday 24th June on Masaryk Square in Nový Jičín. They could taste beers and beer specials brewed for them by brewers from Czech and foreign microbreweries. The entertainment offer was equally varied, including games, competitions and concerts by well-known bands. The reward for all those who participated in the preparation of this year's festival - representatives of microbreweries, gastro vendors, performers and organizers - was the visible satisfaction of visitors across generations.
The only blemish on a very successful event was the disruption of emergency bus services to neighbouring towns and villages after the evening concerts. "The emergency public transport services provided by the Town Hall went off without a hitch. However, two of the five suburban services were out. Unfortunately, these were the buses that were the busiest in the direction of Kopřivnice and Příbor," says Radka Bobková, head of the Visitor Centre.
The city agreed on the inclusion of the connections in the timetables with the company KODIS (Coordinator of the Ostrava Integrated Transport System) in advance. However, due to an error of the transport company Z-Group bus, two connections were not dispatched. "The visitor centre - although it was not its responsibility - immediately dealt with the situation. We turned to other carriers and got at least a few cars to take the passengers where they needed to go," Bobková informs, adding that she will demand a public apology and a remedy so that such a failure does not happen again and damage the reputation of the Pivobraní festival.
An overview of Lenka Malina's photos can be found here.
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Beer Harvest 2022 (VIII. year)
Beer party was favoured by the spectators and the weather
Tropical weather and the corresponding thirst of visitors accompanied this year's Beer Festival, which after a two-year forced break took place on 25 June on Masaryk Square in Nový Jičín.
To the great joy of the brewers from microbreweries from our and foreign partner cities, 101 hectolitres of the golden spirit were poured out in a varied composition! This also includes 250 litres of beer, which was tapped free of charge by a microbrewery from Ludwigsburg, Germany, to celebrate the 10th anniversary of the partnership with Nový Jičín. Another hectolitre was supplied by a brewery from the Belgian region of Wallonia, one of the oldest participants in the Beer Festival. It also cooperates with Nový Jičín in the field of tourism with an emphasis on learning about the history and culture of both countries.
The chefs were also active, treating the visitors to, for example, baked selet or sweet potato fries. Local entrepreneurs also took the opportunity to offer burgers and other specialties. Wine tasting for "non-drinkers" was also a welcome change.
The cultural programme was highlighted by a concert by the legendary band Stromboli and a zither ensemble from the partner city Ludwigsburg. It is therefore no wonder that thousands of people visited the Beer Festival throughout the day, and none of the 800 seats remained vacant.
Visitors often took away interesting souvenirs with the festival brand, such as a glass "beer mug", from which they can continue to sip their favourite drink after the festival. The returnable cups with a unique print were also very popular - 2,500 of them were not returned, which suggests that people liked them...
In addition to the brewers, cooks, stallholders, performers and organisers, our partners, whom we thank very much, were responsible for the successful running of the festival of golden beverage. We would like to mention the KODIS company and the Moravian-Silesian Region, which made it possible to visit the Pivobraní to the inhabitants of the surrounding towns and villages. The local armwrestling club for its active participation in the beer competition, the Rožnov Beer Spa, Tonak, Pivovar Rychtář, Hotel Maralák, Hotel Troyer and the town of Kremnica, which donated gift vouchers, vouchers, accommodation vouchers and other gifts for the competitors, and the Mozaika Family Centre for its excellent children's corner, also deserve recognition. Thanks also go to Czech Railways for sending a historic steam train, the municipality of Suchdol nad Odrou and the municipality of Šenov u Nový Jičína for their financial contribution to these nostalgic rides, Tomáš Preiss and
to the excellent guides for the experiential rides on the historic bus and to Jiří Pekárek, who made the premises of the former brewery in the Bocheta district available to those interested. We would also like to thank the town of Nový Jičín for its financial support for the Beer Festival. A big thank you to the organizing team
of the Nový Jičín Visitor Centre, without whom the festival could not have been realized.
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