Accompanying programme

Game Zone

Racing simulator – also known as a racing cockpit, this is a miniature Formula 1 simulator.

Light hunter duel – a fun attraction for two participants. The task for the competitors is to "click" as quickly as possible on the points displayed on the panel. The faster player wins.

Bumper - a popular old classic game of "ping-pong" in a new form. The game is not just about bouncing balls, but also about using features such as "turbo speed," enlarging the bounce pad, tripling the balls, reversing the opponent, and shrinking the opponent, which makes the game even more attractive.

Table hockey – the most watched winter sport in tabletop form. The table hockey attraction is designed for 4 players.

Table soccer - the table is designed for 4 players, so up to 12 participants and lots of spectators can enjoy the tournament.

Air hockey - all you need is good reflexes, quick hands, and to score more goals than your opponent.

Strength meter - tests every strongman. Just hit the anvil and your performance will be displayed on a digital display.

Rodeo wurst - sausage is an integral part of Beerfest. The task is to stay on it as long as possible, the time is displayed on a digital timer.

Game Zone | 11:00 a.m.–6:00 p.m. | Masaryk Square

Family Zone with Mozaika

Mobile Children’s Play Area
During the Beer Festival, the mobile children’s play area will offer a pleasant space for families with children. The 3 × 6-meter area will provide a place for play, rest, and relaxation in an environment reminiscent of a child’s bedroom. The play area will feature games, fun activities, and a space for parents and children to relax.

Family Trail “Characters from Cups Come to Life”
This fun family trail will guide visitors around the square in Nový Jičín. The task will be to find six stations using a map, collect letters for a crossword puzzle, and bring one of the characters from a returnable cup to life. At the end of the route, participants will find an interactive station with themed activities. The trail will also include quiz questions accessible via QR codes.

Face Painting and Hair Studio
Children will be able to enjoy popular face painting and creative hair styling. Cheerful designs and festival hairstyles will be available to complement the atmosphere of Pivobraní.

Pivobraní Mascots
Pivobraní mascots—experienced entertainers—will be roaming the grounds, entertaining visitors of all ages. There will be plenty of opportunities for group photos, interaction with visitors, and a cheerful festival atmosphere.

Family Zone with Mozaika | 11:00 a.m.–6:00 p.m. | Masaryk Square

Beer Street at Radegastovna

On Friday, June 19, starting at 5:00 p.m., Beer Street near Radegastovna (Lidická) will come alive with the pleasant atmosphere of the eve of the popular Pivobraní Nový Jičín festival. Now in its second year, this pre-festival event offers a relaxed gathering for all lovers of beer, beer specialties, and music.

You can look forward to:

the bands Acoustic Velvet and ReLucie,
a beer pouring school, where participants can try out the proper technique under the guidance of an experienced bartender,
a selection of beer, beer specialties, and beer-themed delicacies.

Wine Alley

Starting at 11:00 a.m., the U Korku 21 venue on Sokolovská Street will come alive with a relaxed atmosphere filled with wine, music, and great food. Wine Alley offers a pleasant stop for all lovers of Moravian wines, summer relaxation, and fine dining.

You can look forward to:

a saxophonist,
winemakers from Moravia offering quality wines and tastings,
Italian and Moravian street food full of bold flavors,
wine competitions for visitors, and other accompanying activities.

Chill-out Zone

Come relax from 11:00 a.m. in the laid-back chill-out zone at Laudonovo Nádvoří, filled with the scent of a fire, good food, and a summery atmosphere.

You can look forward to:

grilled burgers,
hearty pulled meat from the fire,
crispy fries,
refreshing drinks at the bar,
specialty coffee and iced coffee,
hookahs for a relaxing break,
lounge chairs and a relaxation area to sit back and unwind The perfect place to slow down for a moment, enjoy a good meal, and soak up the festival atmosphere to the fullest.

A Journey Through Brewing History

Take a ride on a historic 1929 TATRA bus and follow in the footsteps of Nový Jičín’s brewing history.

You’ll discover:

where the town brewery and the Kudielka brewery once stood (today the Bocheta complex, which you’ll visit),
where Emperor Joseph II stayed overnight,
what secrets the legendary Hotel Praha hides,
and much more...

Tours begin at: 11:00 a.m., followed by 12:00 p.m. and 1:00 p.m.,
Break: 2:00–3:00 p.m.
Next tours: 3:00 PM, 4:00 PM, 5:00 PM, 6:00 PM
Tour duration: approx. 50 minutes
Meeting point: in front of the Visitor Center – Laudon House, Masarykovo nám. 45/29
Departure: bus stop on Úzká Street (for boarding and alighting only)
Capacity: max. 12 people

Reservations: