Information
The history of beer brewing
Beer has been brewed in Nový Jičín since the foundation of the town. There were 45 brewing houses, 28 of them were on the town square and the rest in the neighbouring streets. In the middle of the square there was a wooden brewery which brewed barley and rye beer.
However, the old wooden brewery was no longer suitable and was demolished. In 1590 the lawyers bought the corner house on the northwest side of the square (now yellow-green) in order to build a new brewery in the following three years. This brewery fell victim to a huge fire in 1768, but was soon rebuilt. By the middle of the 19th century, it was no longer suitable for operational requirements. The last beer was brewed here in 1834, and the house continued to function only as a taproom, and later as a hotel and inn (Axman).
Another brewery was founded by Leopold Kudielka in 1869 in the farm settlement of Bocheta near Nový Jičín. The company was established on the old trade route called Císařská. It belonged to the Kudielka family until 1945. The brewery was modernly equipped, and it bottled beer into barrels and bottles, which were then distributed not only around the town but also to the surrounding area. Part of the company was a malt house for processing barley. From January 1947 the brewery was part of the national company Moravian-Silesian Breweries. In the post-war period, it produced about 25 thousand hectolitres of beer per year. The brewery brewed light ten (Loučské výčepní světlé) and light twelve (Bochetský kozel). At the end of the 1960s, the taproom grew to 72,000 hectolitres per year. At that time, the Bocheta breweries also produced Ostravar, a light lager, under "licence". At the beginning of the 1970s, the local breweries were turned down for good. Louč beer was replaced by the golden beverage from Nošovice.
In the first half of the 1990s, the brewing tradition in the town was restored for a few years. In the National House, they brewed a light and dark unfiltered twelve-degree beer called Baron. The microbrewery ceased operations in 1997.
For several years now, the tourist newspaper "Novojičínsko" has been systematically covering the traditional breweries in Nový Jičín, featuring them in every issue; they are available online and can be downloaded from the website icnj.cz.
Czech breweries
ALBRECHTICE BREWERY (Albrechtice u Českého Těšína)
BESKYDSKÝ PIVOVÁREK (Ostravice)
GAUNER FLYING BREWERY (Nový Jičín)
LUTENSKÝ BERŇÁK (Dolní Lutyně)
BRABČÁK MICROBREWERY (Vratimov)
PALIČÁK MICROBREWERY (Palačov)
POLIVAR MICROBREWERY (Kopřivnice)
BREWERY OLBREW (Sedlnice)
BREWERY AERO (Ostrava)
BEEROKRACIE BREWERY (Ostrava)
BERÁNEK BREWERY (Stěžery)
HAKSNA BREWERY (Ostrava)
HEŘMANICKÝ BREWERY (Ostrava-Heřmanice)
HUHŇÁK BREWERY (Šumperk)
KONÍČEK BREWERY (Vojkovice)
MAXMILINÁN BREWERY (Kroměříž)
MEDOJED BREWERY (Ostrava-Krásné Pole)
NACHMELENÁ OPICE BREWERY (Krnov)
OGAR BREWERY (Kunčice pod Ondřejníkem)
PIVEČKA BREWERY (Rousínov u Vyškova)
RYCHTÁŘ BREWERY (Hlinsko)
SAXENBERG BREWERY (Český Těšín)
TROLL BREWERY (Slezská Ostrava)
KARVINÁ MUNICIPAL BREWERY (Karviná)
TÝN NAD BEČVOU BREWERY
ZOBAK BREWERY (Bílovec)
ROŽNOVSKÉ PIVNÍ LÁZNĚ (Rožnov p. R.)
DEJF CRAFT BREWERY (Studénka)
MORAVA CRAFT BREWERY (Frýdek-Místek)
STAROBĚLSKÝ BREWERY (Ostrava-Stará Bělá)
Voting Contest for the Festival’s Best Beer
Taste, choose, and decide the winner with your vote!
Voting is easy:
- using QR codes located on posters, flyers, and booths at the event venue
- via voting forms at the event venue (available at the TIC reception desk and the ticket office)
- or online via the link on the pivobraninj.cz website
One of the voters will win an attractive prize.
Voting begins: 11:00 AM
Voting ends: 7:30 PM
Winner announcement: 8:30 PM
Last year’s winner was the Velryba light lager from the DEJF brewery!
GastroSpecials
Pizzeria Nano – grilled meats, sausages, potato pancakes, tortillas, alcoholic and non-alcoholic beverages, mixed drinks.
Theo Food Truck – XXL hot dogs made from our own recipe, cheddar fries with freshly sautéed bacon, Baobuns with pulled meat.
CM Langoš – homemade šulance with poppy seeds and nuts, homemade langoše, deep-fried stuffed pizza
Hanzelkacatering – hot dogs with pulled pork, homemade fries, burgers, and other culinary specialties
Lutena Farm Shop – non-alcoholic beverages, ham, spreads, meat, grilled specialties.
Máj Center – goulash, beer sausages, fries, tvarůžky cheese, pickled Camembert, brawn, pickled sausages, langos, beer chips, pretzels, korbačíky.
Rafani – Burgers, Hot Dogs, Sandwiches.
Oven-baked Potato – Oven-baked potato and cabbage soup.
Caffe-Caffe Café – culinary specialties in the Laudon Courtyard.
Rolled ice cream
Potato spirals
Potato pancakes, gnocchi
Lángos stand
Belgian fries
Georgian specialties
Dvůr pod Starýma horama Winery
Tasting and sale of fine Moravian wines from a family-run winery in the Slovácko region.
Come taste wines straight from the winemaker and enjoy the atmosphere of traditional Moravian winemaking—from crisp white wines to full-bodied reds.
Information for visitors
About the Festival
- The festival has been held annually since 2013 and is a popular showcase for microbreweries from the region and abroad.
- This year, 30 microbreweries will participate, with their experienced brewers preparing more than 100 varieties of beer and specialty brews.
- The program includes musical performances of various genres and a supporting program for all age groups.
- The festival is eco-friendly—reusable eco-friendly cups are used instead of traditional disposable cups.
- The event takes place rain or shine; large tents and plenty of seating are provided.
- The event will be hosted by Petra Dorazilová and Honza Václavík.
- You can also follow the event on our Facebook and Instagram.
- Audio, video, and photo documentation may be recorded during the event for the purpose of promoting the festival and the city of Nový Jičín.
- Participants must adhere to the contest rules, and the organizer reserves the right to change the program and vendors.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TRAFFIC INFORMATION AND PARKING
BUS:
Bus stop Nový Jičín, bus station. The square is 200 metres away. You can find the connection using the IDOS timetables.
Special bus services will run on Saturday, June 20, 2026. Bus services are provided by Koordinátor ODIS s.r.o.
Special public transport bus services:
- Line 602 in the direction of Hřbitovní - departure from the bus station at 11:15 p.m.
- Line 603 in the direction of Loučka - departure from the bus station at 10:00 p.m. and 11:45 p.m.
- Line 604 in the direction of Kojetín - departure from the bus station at 10:30 p.m.
Special suburban bus connections:
- Line621/216 toward Libhošť, Příbor-Prchalov, Skotnice, Příbor – departs from the bus station at 11:50 p.m.
- *! Line 622/221 toward Nový Jičín-Bludovice-Straník-Hostašovice-Hodslavice – departs from the bus station at 11:50 p.m.
- Line 665/204 toward Nový Jičín-Žilina, Životice u Nového Jičína, Mořkov – departs from the bus station at 11:50 p.m.
- Line 690/223 toward Rybí, Štramberk, Závišice, Kopřivnice – departs from the bus station at 11:45 p.m.
- Line 690/225 toward Rybí, Štramberk, Závišice, Kopřivnice – departs from the bus station at 11:50 p.m.
- *! Route 697/221 toward Nový Jičín-Mořkov – express – departs from the bus station at 11:50 p.m.
- Line 625/209 toward Šenov u Nového Jičína, Kunín rest. – departs from the bus station at 11:50 p.m.
- Line 908/211 toward Nový Jičín – Starý Jičín, náměstí – departs from the bus station at 11:50 PM.
- Line 987/209 toward Valašské Meziříčí – departs from the bus station at 12:15 AM
* ! = ATTENTION! Line change due to a closure.
Contact for passengers in case of need or questions: 597 608 508.
TRAIN
Train stop Nový Jičín - město. Cross the road towards the bus station and continue to the square. Use the IDOS timetables to find the connection.
Special train services:
- Sp 10835 bound for Suchdol nad Odrou, Hladké Životice, Studénka, Jistebník, Ostrava-Svinov, Ostrava Main Station, and Ostrava-Střed – departs the station at 11:45 p.m.
PARKING:
On the day of the Beer Festival, parking will be free throughout the city.
ENTRANCE TO THE SQUARE (ONLY FOR PERFORMERS, BREWERIES, GASTRO AND ACCOMPANYING PROGRAM)
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
HYGIENE
Restrooms and Sanitary Facilities
A sufficient number of regularly cleaned restrooms will be available throughout the festival.
Public "ceramic" toilets:
- Úzká Street (between Žerotín Castle and the Bikemania Shop)
- Open on Friday until 6:00 PM, on Saturday throughout the festival, but no later than 1:00 AM on Sunday
Portable toilets and accessible restrooms:
- Na Valech Street (parking lot by the market—open Friday and Saturday)
- Havlíčkova Street (near Družstevník—open Saturday)
- Úzká Street (in front of the public restrooms—open Friday and Saturday)
- Sokolovská Street (in front of Vinotéka u Korku – Wine Alley – open on Saturday)
- Žerotínova Street (behind Laudon’s Courtyard – open on Saturday)
We ask visitors to use these facilities considerately and to keep the area tidy.
Washing Trough
A washing trough with service water will be set up on Masaryk Square near the VÝKUPNA tent, intended for washing beer glasses, which you can purchase at the VÝKUPNA tent or at the TIC reception desk.
Trash Cans and Containers
While we strive to minimize waste through the use of beer glasses and returnable cups, we cannot eliminate it entirely. Therefore, there will be a sufficient number of trash cans and recycling bins on the premises. We ask visitors, in their own interest, to keep the area clean and help reduce the festival’s environmental footprint.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TOURIST INFORMATION AND ACCOMMODATION
During the event, you can also visit the expositions in the Nový Jičín Visitor Centre - City of Hats or in the Nový Jičín Museum.
NCNJ Opening Hours During the Beer Festival:
- The exhibits at the Visitor Center will be open from 9:00 a.m. to 5:00 p.m.,
- The church tower will be open until 5:00 p.m. (last admission at 4:00 p.m.),
- The TIC reception desk will be open until 6:00 p.m. on this day.
A list of tourist attractions in the town and an overview of accommodation facilities can be found on the website of the information centre.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Rental Fee for Returnable Cup Carriers with Clips
Cup carriers can be rented for a refundable deposit of 100 CZK at the “Cup Redemption” tent or at the reception desk of the TIC – Nový Jičín Visitor Center on Masaryk Square.
Please handle them with care and treat them as if they were your own. Return the carrier in its original condition. It is intended exclusively for returnable cups, not for other bottles, so please do not overload it.
Handling:
Please handle them with care and treat them as if they were your own, not just borrowed. Return the carrier in its original condition; it is not intended for other bottles, but exclusively for returnable cups. Therefore, please do not overload it.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Recommended Conduct for Visitors
Festival attendees participate in the event at their own risk and are responsible for their own safety; they are required to obey all traffic laws. The organizer is not liable for any failure to comply with safety regulations.
We ask all visitors to observe the following guidelines:
- Follow the instructions of the organizers, security personnel, and the Nový Jičín Municipal Police.
- The festival’s organizing staff and security personnel ensure order and the smooth running of the event.
- In case of medical issues, please go to the first aid station staffed by Czech Red Cross paramedics (near the main stage on Masaryk Square).
- Maintain a safe distance from stalls, stages, and electrical equipment.
- Report lost children or missing persons to the information desk – Cup Redemption Point.
- Respect the areas around emergency exits and designated escape routes throughout the festival grounds.
- Participants agree to behave and act in a manner that does not damage the surrounding environment.
- Festival participants attend the event at their own risk and responsibility.
For complete information on evacuation and safety measures, you can download and review the full Pivobraní 2026 Evacuation Plan.
Performers
Beer Competitions
Royal Beer Darts Tournament
Do you want to try what it's like to throw at a target in front of other spectators and play against leading foreign and Czech darts players such as Peter Wright, Luke Littler or Karel Sedláček and Adam Gawlas? If so, don't forget to visit the Masaryk Square in Nový Jičín on Saturday 20 June 2026, where a tent dedicated to darts will be set up again from 11 a.m.!
If you have no experience with this sport, which is currently enjoying growing popularity, there is no need to worry. Throughout the day, the game will be played exclusively with the High Score system, where each player will be given 12 darts, 3 of which will be practice darts and 9 competition darts, and the goal is simple - to roll the highest number in the total. So you don't have to worry about closing over a double segment like the pros do.
The highlight of this darts day will be the Royal Beer Competition, which will start at 6pm and will feature the top 4 women and top 4 men from separate leaderboards, which will be run on site throughout the day. It will be the same discipline, but with a beer barrel on the back - the women will carry a load of 17 kilograms and the men 21 kilograms. There will be prizes for all finalists.
The most well-known Czech darts company, Windson, will also have a presence here; it will bring two stands with sisal dartboards and showcase its products on-site.
The darts tent at the Nový Jičín Beer Festival 2026 will again include informative bulletin boards with successes and photos of all clubs operating in Nový Jičín, such as the second league team Na Šikmé ploše and Kolonie Žilina + the third league Medúza Bar from the so-called "soft", and also the Penguins Nový Jičín which are playing classic darts.
Registration for the Royal Beer Competition will take place on the day of the event at the darts stand.
The results will be announced and the winners declared on-site after the competition ends.
SAUSAGE CHALLENGE
Foodies, take note! Once again this year, the Pivobraní festival wouldn’t be complete without a hot dog eating contest!
The hot dogs will be supplied by "Párek v rohlíku U Marušky." This stand, located on Masaryk Square, is a true legend among the stands in Nový Jičín. It has specialized in making hot dogs for over 40 years.
The stand was founded by Mrs. Marie Seibertová, who was the first to start selling hot dogs in Nový Jičín. Today, it is run by Ivana Čípová, who maintains the homey atmosphere and high quality that customers have come to expect.
Contestants will test their strength at 4:30 PM in front of the main stage!
The competition is open to 10 men and 10 women, who will compete at the same time in front of the main stage!
The winners will be one woman and one man who eat the most hot dogs in 4 minutes. Oprócz zadania z kiełbaskami uczestnicy otrzymają również kubek piwa z browaru!
Registration for the hot dog challenge will take place on the day of the event at the cup redemption booth on Masaryk Square.
The results will be announced and the winners declared on-site after the competition ends.
The competition is open to people 18 years of age and older.
Accompanying programme
Game Zone
Racing simulator – also known as a racing cockpit, this is a miniature Formula 1 simulator.
Light hunter duel – a fun attraction for two participants. The task for the competitors is to "click" as quickly as possible on the points displayed on the panel. The faster player wins.
Bumper - a popular old classic game of "ping-pong" in a new form. The game is not just about bouncing balls, but also about using features such as "turbo speed," enlarging the bounce pad, tripling the balls, reversing the opponent, and shrinking the opponent, which makes the game even more attractive.
Table hockey – the most watched winter sport in tabletop form. The table hockey attraction is designed for 4 players.
Table soccer - the table is designed for 4 players, so up to 12 participants and lots of spectators can enjoy the tournament.
Air hockey - all you need is good reflexes, quick hands, and to score more goals than your opponent.
Strength meter - tests every strongman. Just hit the anvil and your performance will be displayed on a digital display.
Rodeo wurst - sausage is an integral part of Beerfest. The task is to stay on it as long as possible, the time is displayed on a digital timer.
Game Zone | 11:00 a.m.–6:00 p.m. | Masaryk Square
Family Zone with Mozaika
Mobile Children’s Play Area
During the Beer Festival, the mobile children’s play area will offer a pleasant space for families with children. The 3 × 6-meter area will provide a place for play, rest, and relaxation in an environment reminiscent of a child’s bedroom. The play area will feature games, fun activities, and a space for parents and children to relax.
Family Trail “Characters from Cups Come to Life”
This fun family trail will guide visitors around the square in Nový Jičín. The task will be to find six stations using a map, collect letters for a crossword puzzle, and bring one of the characters from a returnable cup to life. At the end of the route, participants will find an interactive station with themed activities. The trail will also include quiz questions accessible via QR codes.
Face Painting and Hair Studio
Children will be able to enjoy popular face painting and creative hair styling. Cheerful designs and festival hairstyles will be available to complement the atmosphere of Pivobraní.
Pivobraní Mascots
Pivobraní mascots—experienced entertainers—will be roaming the grounds, entertaining visitors of all ages. There will be plenty of opportunities for group photos, interaction with visitors, and a cheerful festival atmosphere.
Family Zone with Mozaika | 11:00 a.m.–6:00 p.m. | Masaryk Square
Beer Street at Radegastovna
On Friday, June 19, starting at 5:00 p.m., Beer Street near Radegastovna (Lidická) will come alive with the pleasant atmosphere of the eve of the popular Pivobraní Nový Jičín festival. Now in its second year, this pre-festival event offers a relaxed gathering for all lovers of beer, beer specialties, and music.
You can look forward to:
- the bands Acoustic Velvet and ReLucie,
- a beer pouring school, where participants can try out the proper technique under the guidance of an experienced bartender,
- a selection of beer, beer specialties, and beer-themed delicacies.
Wine Alley
Starting at 11:00 a.m., the U Korku 21 venue on Sokolovská Street will come alive with a relaxed atmosphere filled with wine, music, and great food. Wine Alley offers a pleasant stop for all lovers of Moravian wines, summer relaxation, and fine dining.
You can look forward to:
- a saxophonist,
- winemakers from Moravia offering quality wines and tastings,
- Italian and Moravian street food full of bold flavors,
- wine competitions for visitors, and other accompanying activities.
Chill-out Zone
Come relax from 11:00 a.m. in the laid-back chill-out zone at Laudonovo Nádvoří, filled with the scent of a fire, good food, and a summery atmosphere.
You can look forward to:
- grilled burgers,
- hearty pulled meat from the fire,
- crispy fries,
- refreshing drinks at the bar,
- specialty coffee and iced coffee,
- hookahs for a relaxing break,
- lounge chairs and a relaxation area to sit back and unwind The perfect place to slow down for a moment, enjoy a good meal, and soak up the festival atmosphere to the fullest.
A Journey Through Brewing History
Take a ride on a historic 1929 TATRA bus and follow in the footsteps of Nový Jičín’s brewing history.
You’ll discover:
- where the town brewery and the Kudielka brewery once stood (today the Bocheta complex, which you’ll visit),
- where Emperor Joseph II stayed overnight,
- what secrets the legendary Hotel Praha hides,
- and much more...
Tours begin at: 11:00 a.m., followed by 12:00 p.m. and 1:00 p.m.,
Break: 2:00–3:00 p.m.
Next tours: 3:00 PM, 4:00 PM, 5:00 PM, 6:00 PM
Tour duration: approx. 50 minutes
Meeting point: in front of the Visitor Center – Laudon House, Masarykovo nám. 45/29
Departure: bus stop on Úzká Street (for boarding and alighting only)
Capacity: max. 12 people
Reservations:
- on the day of the event at the TIC reception desk in the Visitor Center
- At the TIC reception desk, you will receive a coupon to hand to the guide.
The brewery tour includes a ride on a historic bus and a visit to the brewery cellars. We recommend wearing sturdy shoes and exercising caution when moving around the cellar areas. This event is not suitable for children under 6 or people with limited mobility. Children may participate only when accompanied by an adult.
Novojičínský Fair at the Beer Festival | 11:00 a.m.–6:00 p.m. | Masaryk Square
The Trail of Courage
The darkness is awakening once again… and you can be there to witness it.
At this year’s Pivobraní, the legendary Trail of Courage opens its doors, taking you to places where people don’t usually go. You’ll descend into the underground, where light fades, sounds deceive, and every step may bring a surprise. A combination of live actors, light and sound effects, and unexpected moments awaits you—testing your nerves more than you might expect.
If you come with children, a more adventurous and playful version awaits them, one that entertains while being just a little spooky.
But if you’re up for more, enter the darker version for the truly brave—more intense, more thrilling, and uncompromising.
This isn’t just an attraction.
This is an experience you’ll never forget.
Choose your path. We’ll test your courage.
Trail of Courage | 11:00 AM–6:00 PM | Town Hall Cellar / EXIT GAME
Admission: 100 CZK per person
Propagation
FESTIVAL BRAND OF THE BEER FESTIVAL NOVÝ JIČÍN
Souvenirs bearing the Pivobraní Nový Jičín festival logo will be available for purchase on the day of the event at the following locations:
- “Cup Redemption” Booth – open until 8:00 p.m., cash only
- TIC Reception (Visitor Center) – sales from 9:00 AM to 6:00 PM, payment accepted in cash or by card
Please note that quantities are limited. We recommend purchasing early.
-
beer wing 0,3 l
-
reflective pendant
-
bottle opener
-
lanyard
-
T-shirts
-
seat cushions
-
coasters
-
fan
-
raincoat
-
sunglasses
-
back bag
-
cap
-
hat
-
pen
-
badge
- earplugs
- cup holder with a string
These souvenirs can also be purchased at the Tourist Information Centre (Masarykovo nám. 45/29, Nový Jičín), but only one month before and after the event. The number of pieces is limited.
These souvenirs can only be purchased on the day of the Beer Festival. The number of pieces is limited.
If you are interested in the Beer Festival merchandise after the festival, please contact the TIC reception on tel.: 735 704 070 or e-mail icentrum@novyjicin.cz
Refundable cups
You can purchase a cup at any beer or snack stand. Cups marked for 0,3l and 0,5l are returnable, backed up 50 CZK, unless you want to keep them as a souvenir. :-)
The Nový Jičín Beer Festival uses ecological returnable cups with original printing. We help to reduce the amount of disposable waste.
How it works
- Deposit per cup: 50 CZK (0.3 l or 0.5 l)
- Dispensing of cups: at all beverage stands
- Cup exchange: for a clean cup at any stall
- Returning cups: no later than one hour after the program ends at the “CUP REDEMPTION” tent (southeast corner of the square, facing the church)
- Damaged cups: cannot be redeemed
Cup design
The crucibles are decorated with motifs of the landmarks of Nový Jičín - the Church of the Assumption, the Marian Column and the Žerotín Chateau. Designed by Pavel Kozubík from PAPE studio. All the people depicted are wearing a hat, the symbol of Nový Jičín.
Cup holders
The carriers can be rented against a refundable deposit of CZK 100 (in cash) only at the TIC reception.
Returns can be made either on the day of the event until 19:00 at the TIC reception, or until 24:00 in the tent "PURCHASE TICKETS.
