Information
The history of beer brewing
Beer has been brewed in Nový Jičín since the foundation of the town. There were 45 brewing houses, 28 of them were on the town square and the rest in the neighbouring streets. In the middle of the square there was a wooden brewery which brewed barley and rye beer.
However, the old wooden brewery was no longer suitable and was demolished. In 1590 the lawyers bought the corner house on the northwest side of the square (now yellow-green) in order to build a new brewery in the following three years. This brewery fell victim to a huge fire in 1768, but was soon rebuilt. By the middle of the 19th century, it was no longer suitable for operational requirements. The last beer was brewed here in 1834, and the house continued to function only as a taproom, and later as a hotel and inn (Axman).
Another brewery was founded by Leopold Kudielka in 1869 in the farm settlement of Bocheta near Nový Jičín. The company was established on the old trade route called Císařská. It belonged to the Kudielka family until 1945. The brewery was modernly equipped, and it bottled beer into barrels and bottles, which were then distributed not only around the town but also to the surrounding area. Part of the company was a malt house for processing barley. From January 1947 the brewery was part of the national company Moravian-Silesian Breweries. In the post-war period, it produced about 25 thousand hectolitres of beer per year. The brewery brewed light ten (Loučské výčepní světlé) and light twelve (Bochetský kozel). At the end of the 1960s, the taproom grew to 72,000 hectolitres per year. At that time, the Bocheta breweries also produced Ostravar, a light lager, under "licence". At the beginning of the 1970s, the local breweries were turned down for good. Louč beer was replaced by the golden beverage from Nošovice.
In the first half of the 1990s, the brewing tradition in the town was restored for a few years. In the National House, they brewed a light and dark unfiltered twelve-degree beer called Baron. The microbrewery ceased operations in 1997.
For several years now, the tourist newspaper "Novojičínsko" has been systematically covering the traditional breweries in Nový Jičín, featuring them in every issue; they are available online and can be downloaded from the website icnj.cz.
Czech breweries
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GastroSpecials
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Information for visitors
About the Festival
- The festival has been held annually since 2013 and is a popular showcase for microbreweries from the region and abroad.
- This year, 30 microbreweries will participate, with their experienced brewers preparing more than 100 varieties of beer and specialty brews.
- The program includes musical performances of various genres and a supporting program for all age groups.
- The festival is eco-friendly—reusable eco-friendly cups are used instead of traditional disposable cups.
- The event takes place rain or shine; large tents and plenty of seating are provided.
- The event will be hosted by Petra Dorazilová and Honza Václavík.
- You can also follow the event on our Facebook and Instagram.
- Audio, video, and photo documentation may be recorded during the event for the purpose of promoting the festival and the city of Nový Jičín.
- Participants must adhere to the contest rules, and the organizer reserves the right to change the program and vendors.
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TRAFFIC INFORMATION AND PARKING
BUS:
Bus stop Nový Jičín, bus station. The square is 200 metres away. You can find the connection using the IDOS timetables.
Special bus services will run on Saturday, June 20, 2026. Bus services are provided by Koordinátor ODIS s.r.o.
Special public transport bus services:
- Line 602 in the direction of Hřbitovní - departure from the bus station at 11:15 p.m.
- Line 603 in the direction of Loučka - departure from the bus station at 10:00 p.m. and 11:45 p.m.
- Line 604 in the direction of Kojetín - departure from the bus station at 10:30 p.m.
Special suburban bus connections:
- Line621/216 toward Libhošť, Příbor-Prchalov, Skotnice, Příbor – departs from the bus station at 11:50 p.m.
- *! Line 622/221 toward Nový Jičín-Bludovice-Straník-Hostašovice-Hodslavice – departs from the bus station at 11:50 p.m.
- Line 665/204 toward Nový Jičín-Žilina, Životice u Nového Jičína, Mořkov – departs from the bus station at 11:50 p.m.
- Line 690/223 toward Rybí, Štramberk, Závišice, Kopřivnice – departs from the bus station at 11:45 p.m.
- Line 690/225 toward Rybí, Štramberk, Závišice, Kopřivnice – departs from the bus station at 11:50 p.m.
- *! Route 697/221 toward Nový Jičín-Mořkov – express – departs from the bus station at 11:50 p.m.
- Line 625/209 toward Šenov u Nového Jičína, Kunín rest. – departs from the bus station at 11:50 p.m.
- Line 908/211 toward Nový Jičín – Starý Jičín, náměstí – departs from the bus station at 11:50 PM.
- Line 987/209 toward Valašské Meziříčí – departs from the bus station at 12:15 AM
* ! = ATTENTION! Line change due to a closure.
Contact for passengers in case of need or questions: 597 608 508.
TRAIN
Train stop Nový Jičín - město. Cross the road towards the bus station and continue to the square. Use the IDOS timetables to find the connection.
Special train services:
- Sp 10835 bound for Suchdol nad Odrou, Hladké Životice, Studénka, Jistebník, Ostrava-Svinov, Ostrava Main Station, and Ostrava-Střed – departs the station at 11:45 p.m.
PARKING:
On the day of the Beer Festival, parking will be free throughout the city.
ENTRANCE TO THE SQUARE (ONLY FOR PERFORMERS, BREWERIES, GASTRO AND ACCOMPANYING PROGRAM)
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HYGIENE
Restrooms and Sanitary Facilities
A sufficient number of regularly cleaned restrooms will be available throughout the festival.
Public "ceramic" toilets:
- Úzká Street (between Žerotín Castle and the Bikemania Shop)
- Open on Friday until 6:00 PM, on Saturday throughout the festival, but no later than 1:00 AM on Sunday
Portable toilets and accessible restrooms:
- Na Valech Street (parking lot by the market—open Friday and Saturday)
- Havlíčkova Street (near Družstevník—open Saturday)
- Úzká Street (in front of the public restrooms—open Friday and Saturday)
- Sokolovská Street (in front of Vinotéka u Korku – Wine Alley – open on Saturday)
- Žerotínova Street (behind Laudon’s Courtyard – open on Saturday)
We ask visitors to use these facilities considerately and to keep the area tidy.
Washing Trough
A washing trough with service water will be set up on Masaryk Square near the VÝKUPNA tent, intended for washing beer glasses, which you can purchase at the VÝKUPNA tent or at the TIC reception desk.
Trash Cans and Containers
While we strive to minimize waste through the use of beer glasses and returnable cups, we cannot eliminate it entirely. Therefore, there will be a sufficient number of trash cans and recycling bins on the premises. We ask visitors, in their own interest, to keep the area clean and help reduce the festival’s environmental footprint.
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TOURIST INFORMATION AND ACCOMMODATION
During the event, you can also visit the expositions in the Nový Jičín Visitor Centre - City of Hats or in the Nový Jičín Museum.
NCNJ Opening Hours During the Beer Festival:
- The exhibits at the Visitor Center will be open from 9:00 a.m. to 5:00 p.m.,
- The church tower will be open until 5:00 p.m. (last admission at 4:00 p.m.),
- The TIC reception desk will be open until 6:00 p.m. on this day.
A list of tourist attractions in the town and an overview of accommodation facilities can be found on the website of the information centre.
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Rental Fee for Returnable Cup Carriers with Clips
Cup carriers can be rented for a refundable deposit of 100 CZK at the “Cup Redemption” tent or at the reception desk of the TIC – Nový Jičín Visitor Center on Masaryk Square.
Please handle them with care and treat them as if they were your own. Return the carrier in its original condition. It is intended exclusively for returnable cups, not for other bottles, so please do not overload it.
Handling:
Please handle them with care and treat them as if they were your own, not just borrowed. Return the carrier in its original condition; it is not intended for other bottles, but exclusively for returnable cups. Therefore, please do not overload it.
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Recommended Conduct for Visitors
Festival attendees participate in the event at their own risk and are responsible for their own safety; they are required to obey all traffic laws. The organizer is not liable for any failure to comply with safety regulations.
We ask all visitors to observe the following guidelines:
- Follow the instructions of the organizers, security personnel, and the Nový Jičín Municipal Police.
- The festival’s organizing staff and security personnel ensure order and the smooth running of the event.
- In case of medical issues, please go to the first aid station staffed by Czech Red Cross paramedics (near the main stage on Masaryk Square).
- Maintain a safe distance from stalls, stages, and electrical equipment.
- Report lost children or missing persons to the information desk – Cup Redemption Point.
- Respect the areas around emergency exits and designated escape routes throughout the festival grounds.
- Participants agree to behave and act in a manner that does not damage the surrounding environment.
- Festival participants attend the event at their own risk and responsibility.
For complete information on evacuation and safety measures, you can download and review the full Pivobraní 2026 Evacuation Plan.
Performers
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Beer Competitions
Royal Beer Darts Tournament
Do you want to try what it's like to throw at a target in front of other spectators and play against leading foreign and Czech darts players such as Peter Wright, Luke Littler or Karel Sedláček and Adam Gawlas? If so, don't forget to visit the Masaryk Square in Nový Jičín on Saturday 20 June 2026, where a tent dedicated to darts will be set up again from 11 a.m.!
If you have no experience with this sport, which is currently enjoying growing popularity, there is no need to worry. Throughout the day, the game will be played exclusively with the High Score system, where each player will be given 12 darts, 3 of which will be practice darts and 9 competition darts, and the goal is simple - to roll the highest number in the total. So you don't have to worry about closing over a double segment like the pros do.
The highlight of this darts day will be the Royal Beer Competition, which will start at 6pm and will feature the top 4 women and top 4 men from separate leaderboards, which will be run on site throughout the day. It will be the same discipline, but with a beer barrel on the back - the women will carry a load of 17 kilograms and the men 21 kilograms. There will be prizes for all finalists.
The most well-known Czech darts company, Windson, will also have a presence here; it will bring two stands with sisal dartboards and showcase its products on-site.
The darts tent at the Nový Jičín Beer Festival 2026 will again include informative bulletin boards with successes and photos of all clubs operating in Nový Jičín, such as the second league team Na Šikmé ploše and Kolonie Žilina + the third league Medúza Bar from the so-called "soft", and also the Penguins Nový Jičín which are playing classic darts.
Registration for the Royal Beer Competition will take place on the day of the event at the darts stand.
The results will be announced and the winners declared on-site after the competition ends.
SAUSAGE CHALLENGE
Foodies, take note! Once again this year, the Pivobraní festival wouldn’t be complete without a hot dog eating contest!
The hot dogs will be supplied by "Párek v rohlíku U Marušky." This stand, located on Masaryk Square, is a true legend among the stands in Nový Jičín. It has specialized in making hot dogs for over 40 years.
The stand was founded by Mrs. Marie Seibertová, who was the first to start selling hot dogs in Nový Jičín. Today, it is run by Ivana Čípová, who maintains the homey atmosphere and high quality that customers have come to expect.
Contestants will test their strength at 4:30 PM in front of the main stage!
The competition is open to 10 men and 10 women, who will compete at the same time in front of the main stage!
The winners will be one woman and one man who eat the most hot dogs in 4 minutes. Oprócz zadania z kiełbaskami uczestnicy otrzymają również kubek piwa z browaru!
Registration for the hot dog challenge will take place on the day of the event at the cup redemption booth on Masaryk Square.
The results will be announced and the winners declared on-site after the competition ends.
The competition is open to people 18 years of age and older.
Accompanying programme
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Propagation
FESTIVAL BRAND OF THE BEER FESTIVAL NOVÝ JIČÍN
Souvenirs featuring the Pivobraní Nový Jičín festival logo are available for purchase at the Nový Jičín Tourist Information Center counter.
Please note that quantities are limited. We recommend purchasing early.
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beer wing 0,3 l
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reflective pendant
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bottle opener
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lanyard
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T-shirts
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seat cushions
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coasters
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fan
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raincoat
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sunglasses
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back bag
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cap
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hat
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pen
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badge
- earplugs
- cup holder with a string
These souvenirs can also be purchased at the Tourist Information Centre (Masarykovo nám. 45/29, Nový Jičín), but only one month before and after the event. The number of pieces is limited.
These souvenirs can only be purchased on the day of the Beer Festival. The number of pieces is limited.
If you are interested in the Beer Festival merchandise after the festival, please contact the TIC reception on tel.: 735 704 070 or e-mail icentrum@novyjicin.cz
Refundable cups
You can purchase a cup at any beer or snack stand. Cups marked for 0,3l and 0,5l are returnable, backed up 50 CZK, unless you want to keep them as a souvenir. :-)
The Nový Jičín Beer Festival uses ecological returnable cups with original printing. We help to reduce the amount of disposable waste.
How it works
- Deposit per cup: 50 CZK (0.3 l or 0.5 l)
- Dispensing of cups: at all beverage stands
- Cup exchange: for a clean cup at any stall
- Returning cups: no later than one hour after the program ends at the “CUP REDEMPTION” tent (southeast corner of the square, facing the church)
- Damaged cups: cannot be redeemed
Cup design
The crucibles are decorated with motifs of the landmarks of Nový Jičín - the Church of the Assumption, the Marian Column and the Žerotín Chateau. Designed by Pavel Kozubík from PAPE studio. All the people depicted are wearing a hat, the symbol of Nový Jičín.
Cup holders
The carriers can be rented against a refundable deposit of CZK 100 (in cash) only at the TIC reception.
Returns can be made either on the day of the event until 19:00 at the TIC reception, or until 24:00 in the tent "PURCHASE TICKETS.
